page contents
  • Free Shipping
  • Newsletter


Availability: In stock

Regular Price: $22.00

Special Price: $15.50


100% Cotton heavyweight, regular fit tee with inset, rib crew neck.

SKU: 163080007

Be the first to review this product

  • Black
  • Natural


* Required Fields

Obey - Harmony Tee in Natural


The Obey campaign can be explained as an experiment in phenomenology. The first aim of phenomenology is to reawaken a sense of wonder about one's environment. The Obey campaign attempts to stimulate curiosity and bring people to question both the campaign and their relationship with their surroundings. Because people are not used to seeing advertisements or propaganda for which the motive is not obvious, frequent and novel. Encounter with Obey propaganda provoke thought and possible frustration, nevertheless, revitalizing the viewer's perception and attention to detail. To catalyze a thoughtful dialogue deconstruction the process of image absorption is the ultimate goal. All in the name of fun and observation.