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Obey

Availability: In stock

Regular Price: $56.00

Special Price: $36.50

OBEY DAY TRIPPER SWEATER

100% Cotton. Cropped wide cut sweater made of reverse jersey knit pattern with rib cuff and waistband detail.

SKU: OLSW097

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THE MEDIUM IS THE MESSAGE
The Obey campaign can be explained as an experiment in phenomenology. The first aim of phenomenology is to reawaken a sense of wonder about one's environment. The Obey campaign attempts to stimulate curiosity and bring people to question both the campaign and their relationship with their surroundings. Because people are not used to seeing advertisements or propaganda for which the motive is not obvious, frequent and novel. Encounter with Obey propaganda provoke thought and possible frustration, nevertheless, revitalizing the viewer's perception and attention to detail. To catalyze a thoughtful dialogue deconstruction the process of image absorption is the ultimate goal. All in the name of fun and observation.
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